5 Steps To Building Your Website
Our aim is to bring to you a step by step guide to building your website:
Planning
We start by building a blue print for your website, site maps and flow charts help paint a picture of the dynamics of your website.
Just as you would when building a house your website is laid out in front of you as a blue print site map.
Project Management
We make sure you are informed by involving you in the project management process, track our work whilst we work from our website.
Every detail is tracked within our online customer wiki pages and your informed via automatic email updates alerting you of what changes
have taken place. There are no borders, the documents, task tables that your viewing is the same material we work off to project
manage your website.
Building a website, making changes to your existing website, it can be hard to know what your paying for but by introducing you to
project management process your informed every step of the way.
Front End
Read a newspaper, they are all the same or thereabouts, the formatting, colours/fonts and layout. Content driven websites are no exception to the rule. Sure your given a much broader scope of flexibility but have a look around all the high traffic websites and they build their websites with the fundamentals in mind:
- Easy navigation
- Great colour schemes
- Good use of imagery
- Content rich pages
- Keyword search .etc.
Content rich websites draw in traffic, maintaining your website is crucial in making that happen, our CMS makes easy work of creating page after page of content - Google juice equals traffic.
Back End
What drives a website? Content. You know your business best so become the publisher.
Put simply we create a database which interfaces with our web application, you update the database using the web application,
your website is connected to the same database so any changes are published on your website.
Its the ease of use that makes writing content for your website easy and enjoyable. A dynamic website is the key to attracting
search engines and building content rich website.
Marketing
Gone are the days where you simply put your website online and low and behold you've magically slid up the search ranks and
are now enjoying the perks of being place above the fold on page 1 of Google with infinite amount of enquiries and orders.
Content makes successfull websites, search engines love content and this is best way of you reaching your end customer. You need
to be prepared to invest the time in building content rich pages and adopting SEO techniques to help get your website
up the ranking order.
Dymystify SEO, no crazy buzz words just plain old english speaking. There are no short cuts, Google now measures your inbound links as they grow over time, so no more link farming, its all about quality not quantity. Content is what will drive your site up the ranks so why make it any more harder for search engines to index your content.
Straight forward technics, here a few tips which we adopt to our sites:- Make sure any inbound links contain descriptive keyword/phrases as opposed to www.yourwebsite.com
- Try and place your primary keywords as high up in your page as possible
- After your page title your page headings are the most important tags to place your page keywords.
- Words place in anchor tags are given more weight from search engines than just regular text in the body of page - try not to use links such as 'more info' or 'click here'
- Keyword tags may be useless but meta descriptions still hold a lot of value, web users are more web savey describe your page as best you can to entice new customers.
- Research your competitors run Google short cuts to analyse your competitors keyword/phrases intitle: for keywords in title tags or site:www.competitor.com
- Analysis your data!